I hold a firm belief that exceptional design emerges from clear and honest communication, coupled with challenging conventional thought. Bringing ideas to life visually isn't just my profession; it's my greatest passion. In every project, my focus is to design with purpose, always keeping the user's experience at the forefront.

My journey in design and photography began 2007 in Los Angeles, where I studied at the New York Film Academy (filmmaking), the Fashion Institute of Design Merchandising (Digital & Graphic Design) & UCLA (UX Design).

After moving to Sweden in 2017, I spent six amazing years at the H&M headquarters in Stockholm, working as a digital designer (UX&UI) and art director. I have a strong passion for film photography and my favourite accessories are the Contax T2 and Pentax 67. You can find me on instagram @aliaserban

Feel free to reach out – I am always eager to connect and explore new creative possibilities!