Hi there! I'm Alia Serban and I'm an Art Director and Interaction designer with focus on digital design. I am currently based in Stockholm, Sweden, and work as a senior user interface designer at H&M.
For the last decade I've lived in Los Angeles, California, where I graduated from FIDM and UCLA with AA in Graphic Design and User Experience Design.
My 10 years in Los Angeles have molded me in to who I am as a designer today. I believe that good design is the result of honest communication and pushing traditional thinking.
In 2012 I started my own company, Inovey Creative, with the goal of helping brands to reach their full protential through great visual communication. My work ranges from big names like H&M and Jarowskij to start-ups and musicians.
Bringing ideas to life visually, is my biggest passion. Designing with a purpose and the user in mind is always my goal.
In 2015 I also started exploring photography, and love to shoot lifestyle and portraits.
Please don't hesitate to reach out, you can do sohereor on my instagram.