Hi there! I'm Alia Serban and I'm an Art Director and Interaction designer with focus on digital design. I am currently based in Stockholm, Sweden, and work as a senior user interface designer at H&M.

For the last decade I've lived in Los Angeles, California, where I graduated from FIDM and UCLA with AA in Graphic Design and User Experience Design.

My 10 years in Los Angeles have molded me in to who I am as a designer today. I believe that good design is the result of honest communication and pushing traditional thinking.

In 2012 I started my own company, Inovey Creative, with the goal of helping brands to reach their full protential through great visual communication. My work ranges from big names like H&M and Jarowskij to start-ups and musicians.

Bringing ideas to life visually, is my biggest passion. Designing with a purpose and the user in mind is always my goal.

In 2015 I also started exploring photography, and love to shoot lifestyle and portraits.

Please don't hesitate to reach out, you can do so here or on my instagram. 



H&M // Jarowskij // Pom & Flora Café // Otto & Glassfabriken // Sofi Bonde //  LIT/STHLM  // Mosaico App // Nobody But Joe // Commodity Goods // Steve Angello // Med Shape // beGlammed // EYWA Sthlm // War On Cancer // Remedies Apothecary // PP&Co // Gastro PR // Visage Stockholm


Please email with any questions or inquiries.