Photography has always been a part of my life. My dad was a photographer, and I grew up in a creative home where the bathroom doubled as a darkroom, with freshly developed film hanging to dry. Those moments planted the seed for my own creative journey. As a teen, I picked up my first digital camera, and from then on, the world became my canvas.
Five years ago, I started shooting film because the tactile process fascinates me — from loading the camera to scanning my own negatives, every step feels personal and intentional. Today, my work bridges both digital and analog mediums, with a style that has evolved over the years to reflect my love of storytelling and immersing the viewer in another world.
After six years as an art director and digital designer at H&M, I decided to trade the fast-paced life of Stockholm for the beauty of Mallorca. Here, I co-founded Palma Content Studio, where I bring creative direction and content production to life for clients. When I’m not collaborating with brands, you’ll find me chasing light, stories, and fleeting moments with my camera in hand.