My passion for visuals started when I first picked up a camera at the age of 10. With my dad being a photographer, I was lucky to grow up surrounded by creativity. those early moments sparked my fascination with storytelling through images.

I spent over a decade in Los Angeles, where I earned a Bachelor of Arts and studied UX design at UCLA. During that time, I freelanced as a designer for high-profile clients—my first project was with DJ Steve Angello—and worked as a Creative Director for differnt startups. These experiences taught me how to craft brand stories that truly stand out.

After LA, I moved to Stockholm and joined H&M’s global head office as a Digital Brand Designer and Art Director. For six years, I worked on large-scale branding campaigns, developing a timeless and minimalist approach to design. I believe less is more, and great design should feel relevant for years to come.

Beyond the digital world, I’ve always been drawn to analog photography. There’s something magical about the process of shooting film—the patience, the focus, and the connection to each shot. That tactile, cinematic quality is something I aim to bring into all my work, whether I’m designing a logo, building a website, or capturing a brand’s essence through photography.

Now based in Palma de Mallorca, I love helping businesses all over the world tell their stories in a way that feels honest, timeless, and visually compelling.

If you’d like to chat about your vision, feel free to email me at hello@aliaserban.com - let’s create something amazing together.